Why Keeping Several Blogs Can Be A Good Idea
A comment left by Silmy on the French version of my blog led me to think a little more about this question: why do we keep several blogs, and is this a good thing to do? Why not keep everything in the same place?To someone who’s not into blogging, or doesn’t have a lot of interest in it, it may seem a weird thing, not to mention a waste of time, to write in different blogs. This just creates more work for us, in a life that is already busy enough as it is. I used to think the same way, to be honest; I don’t mind taking one or two hours every day to write, because I really like doing it, but whether it’s a pleasure or not, there are days when time is short, period. So why?Here are a few reasons why I consider that it can be a good idea, after a while if not from the start, to keep several blogs instead of one.
- People in general tend to “expect something”. If they do a search for business-related matters and find your blog through a keywords search, they want to read about business-related matters, not about family stories. They’ll visit a dogs-related blog to read about dogs, not crochet nor gardening. Although reading about “all and everything” is an interesting way to get to know a person, there are times when we just want to grab the info we’re looking for, without having to sift through ten pages and five categories first.
- Remaining clear and focused is always a good thing for blogs. This applies to professional blogs mostly, although I suppose one could want this for a more personal blog as well. Avoiding to clutter it with too varied topics is an appropriate choice.
- For AdSense (or other targeted ads) users, better have a blog to revolve around one theme, or at least very similar themes, for purposes of ads relevancy.
- Different topics call for different settings. This may seem a little restrictive and sectarian, yet the fact is that in the world of websites, one doesn’t usually design a personal page the same way as a professional one. There often are “codes” to use, and it’s evidently easier to choose one of these codes if you don’t have to pick among thirty very different areas of topics.
- You may want to heavily advertise one blog, while keeping another one in a more restricted sphere. You can’t do that with one blog only, in which case it’s an all-or-nothing matter.
There probably are other reasons than these, perhaps more personal ones as well, and this list is by all means no holy word. For someone who wants to take on a more professional way of blogging, or at least not spread oneself too thin, I however feel that it is an important point.Y Tags: blogging